Public Policy Office for Technology Businesses

The last decade has seen the meteoric rise of startups & technology companies which have been one of the biggest drivers of growth. From the tech capital Bangalore and executive centres of BKC to the business hubs of Gurgaon, entrepreneurial ecosystems have blossomed and matured like anything. Almost every business has leveraged the tremendous potential of technology in disrupting and delivering the last mile services to the remotest corners in India. In a way, technology has upended the methods of doing business by bringing in platform intelligence, search and recommendation engines and profiling every customer through their buying and browsing behaviours. We are literally living in an era of techopoly.

The Industry of Ecommerce, Mobility, Financial Services, Insurance and Medical Consultation underwent vast transformations in aggregation and delivery. Technology became vital to all the aspects of interaction between platform, consumer and last mile service delivery. This has contributed immensely to the growth of platform companies through innovation and helped them achieve skyrocketing dollar valuations. As of today, there are more than 100 unicorns in India according to the recent report of Credit Suisse.

However no business in the world; technological or otherwise can escape the scrutiny of extant regulations of the local jurisdictions and existing laws. Understanding the government policies and navigating the regulatory side of the business are altogether different ballgame. Not only the regulations are strife with complexity, the broader approach towards regulatory bodies should entail understanding of the larger operating framework. Many entrepreneurs have come to realise that often siloed and uncoordinated conversations in the regulatory landscape is akin to treading endlessly in uncharted waters.

Historically, the greatest technological leaps and market disruptions were the results of specific policy interventions. In this context, Regulation and Innovation are not always the zero sum game. For example., whether it was creation of railways, building airports, laying gas pipelines, establishing nuclear power plants, modernization of roads, space explorations, setting technical standards for mobile communications & Internet, creation of Adhaar (UID) and Unified Payments Interface (UPI), the government and regulators have played visionary and critical role in creating an enabling environment for businesses to innovate and public services to reach the masses. NPCI is a wonderful example of a regulatory body pushing the boundaries of innovation in the payment space.

We at Policy Access have been a ringside observer of the evolution of the startup ecosystem and new age business models amidst rapidly changing regulatory environments. Our policy experts command an excellent understanding of a range of sectors where technology and regulation intersect, moreover owing to significant past experience in India's top think tank NITI Aayog and union ministries.


Managing and Analysing Public Policy

a) Public Policy Monitoring

With businesses facing a constantly changing set of regulatory and policy environments it has never been more difficult to keep abreast of everything. We give you tailored briefings that cut through the noise to identify which political and policy reforms really matter to your business. We do this by leveraging our political expertise and pinpoint crucial information on upcoming policy changes and regulations.

We have developed a process to systematically monitor developments in government, parliament, regulators and the areas of the public sector enterprises.

b) Public Policy Analysis

Since policies and regulations do have a big impact on operations and growth prospects of businesses, it is best to stay ahead of the curve, and spot potential threats and future opportunities early on. We help you analyse the full impact of the latest developments in the government policies and their likely impact on your business model.

In some industries, a new regulatory development can also open the floodgates of a previously untapped market and help evolve an innovative business model. Examples in case are: Demonetization & UPI adoption. India rapidly moved towards a cashless economy and by giving massive tailwinds to fintech companies. The recent Production linked Scheme (PLI) is going to spur domestic automotive and Electronics System Design & Manufacturing (ESDM) production and make India a leader in manufacturing.

c) Regulatory Risk Analysis

Many innovations carry an element of political risk. Businesses while merging, acquiring, launching a new product, or entering a new sector, are most likely to face an unfamiliar regulatory territory.

Understanding the regulatory environment of a new business or new sector requires significant levels of research. For instance, if you are expanding the product line in the financial services and insurance sector or launching a new D2C brand, a sound market entry strategy is required. This would entail mapping out any specific legal requirements, assessing questions of jurisdiction and understanding the regulatory position of your competitors.

We help you draw a complete picture of policy stakeholders across politics, regulators, industry and pressure groups and this requires substantial subject expertise and significant hands-on experience in the domain of relevant policy makers.

Roadmap for Government Dialogues

a) Pitch development

Having identified the key issues, decision makers and influencers, businesses need to make the right pitch at policy roundtables. We help communicate the arguments in a manner that reflects the latest industry outlook and regulatory concerns. It is important to demonstrate that businesses are helping develop a holistic ecosystem rather than serving temporal self-interests.

b) Legislative and regulatory diplomacy

Having developed the right pitch, businesses should communicate the message in writing and do the expectations setting with similar precedents and quantifiable impact analysis.

Discussing the specific concerns at a broader level can help address a particular issue. Policy makers tend to be open to new ideas when it is done in a reasoned, exemplified and respectful manner. We help you guide through opportunities to communicate and meet regulators and lawmakers at appropriate forums.

c) Building Narratives

We help design a bespoke campaign strategy and narrative to achieve your objectives. Building narratives are particularly effective when implemented alongside other techniques, such as coalition building, media engagement, and research to provide credible evidence.

No two campaigns are the same, so a sound narrative has to be closely tailored to the issue and the decision makers that are being targeted. In an increasingly crowded regulatory environment, finding the right medium for communicating a message is as important as the message itself. While methods like letters, emails and representations remain effective, getting meetings with busy policy makers can require considerable persistence.

d) Coalition building and Industry Association management

Single issue campaigns can be effective if there is enough support in terms of numbers and a broad range of interests advocating for a particular decision. In order to achieve the required scale, one needs to identify a coalition of supportive businesses, trade groups and stakeholder organisations who are willing to actively mobilise their leadership and key voices of Industry to support the campaign.

It helps to team up with like-minded businesses to form a trade group that can represent your wider shared concerns. We identify valuable allies who share your objectives and help you manage ad hoc campaign groups or formal industry associations.

Strategic Realization Office

We live in a world of rapidly changing business environments, competition, mergers, acquisitions, and evolving economic climates where innovation for the sustainability of small or big enterprises is an absolute must. In this backdrop, progressive organizations are implementing a new concept: the strategic realization office (SRO) which is tailored to be more adaptive to change of pace in a digital enterprise.

The concept of the SRO recognizes that the highly disruptive, fast-moving environment organizations require an approach that is responsive and razor focused on growth. In this competitive environment, organizations cannot rely on cost reduction and efficiency to drive long-term success; they must focus their strategic efforts on business growth. In today's world, consistent and substantive growth only comes from the ability to innovate continuously, and that's where the SRO comes in.

We at Policy Access facilitates organizational planning and ensures that all strategic activities are driven from the top of the organization. In practical terms, this means:

Working with the C-suite and related executive roles to define the goals and objectives for the next period, ensuring that they align with the long-term strategic roadmap.

Managing the ideation and proposal development processes with department and functional leaders to develop proposals for initiatives that will will deliver on the strategic goals.

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